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Displayline

Mutual Community

OPAL Aid

Adelaide All Spas


Client - Displayline Commercial Interiors

Objective - Get shops, resturants and hotels to capitalize the Christmas Trade by purchasing Christmas Decorations.

Problem - Small retailers and hospitality operations underestimate the pulling power of properly merchandising their business for Christmas. They often do too little too late.

Strategy - Demonstrate an extreme example of what can happen if a small business fails to merchandise and decorate themselves to capture Christmas trade.

Creative Solution - Have a "Father Christmas" in plain clothes try to hustle for people to sit on his lap.

Disciplines employed - Advertising & PR - 30 Sec TV & Radio commercials supported by media releases to local press.

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