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OPAL Aid

Adelaide All Spas


Client - Overseas Pharmaceutical Aid for life

Objective - Develop professional presentation materials that will enable OPAL to secure support from the business sector, government and Pharmaceutical Industry.

Problem - OPAL, as a tightly run philanthropic organisation, would not have the financial resources to develop professional presentation materials.

Strategy - Work with CEO to secure sponsorship to develop the materials, develop a brand positioning for OPAL, then develop and produce materials consistent with the brand positioning.

Creative Solution - Whereas 'pulling at heart strings' works extremely well in advertising to the public to dig deep for donations a different strategy is required to secure support from business. OPAL's communcation material needed to demonstrate their prudence in expenditure but also their business like fashion in managing their resourcrs. They needed to be seen as successful, worthy to receive support but also needing the support.

Materials were created on recycled 'cardboard stock' and focused on a little girl who had benefited from OPAL's life saving work.

Disciplines employed - Corporate ID, graphic design, copywriting, public relations campaigns, development of Powerpoint presentation, web development (see opal.org.au) and printing.